About Sensodyne

About Sensodyne

Who We Are

Our range of Sensodyne® toothpastes are proven to relieve the pain of sensitive teeth and provide long-lasting protection with twice-daily brushing.

Our Vision

We're dedicated to creating a future of relieving sensitivity

"We're dedicated to creating a future where every life is sensitivity-free"

Our History

1873

1873

The Glaxo in the name traces its history to the colonial New Zealand of 1873. 

2012

2012

Life Impact Campaign Launched in NZ.

2012

2012

Sensodyne Rapid Relief, launched. It helps repair* sensitive areas of the teeth.

*Forms a protective layer of the sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.

2015

2015

Sensodyne Repair and Protect, containing 5% NovaMin and fluoride, lauched. It helps repair sensitive areas of the teeth.

Our Science

Sensodyne® is committed to develop our knowledge and understanding of tooth sensitivity and its impact on people's lives. By putting science at the heart of what we do, we'll continue to apply the latest scientific innovations and help more people relieve their tooth sensitivity. 

Our Science

Technologies for Sensitivity Relief 

Our scientists have identified and formulated a number of specific technologies for inclusion in the Sensodyne® range, for example; Potassium nitrate and NovaMin® - to help relieve tooth sensitivity. These technologies work to either soothe the nerves inside sensitive teeth, or to either desensitize the dentine tubules.

Potassium Nitrate

Find out how potassium nitrate helps to soothe the nerves inside sensitive teeth.

NovaMin®

Find out how NovaMin™ creates a reparative layer over and within exposed dentine tubules using the building blocks of teeth. 

Stannous Fluoride

Find out how stannous fluoride builds a protective layer over exposed dentine.