How Sensodyne Rapid Works in Stages

The science behind Sensodyne Rapid Relief

Relieve the pain of sensitive teeth at just 60 seconds*

*Apply a pea-sized amount to a clean finger-tip and rub gently into each sensitive tooth (Max. twice per day) for 1 minute.


Here at Sensodyne, it is our job to study the causes of tooth sensitivity to really understand how to relieve it. Sensitivity can occur when the softer, inner part of the tooth called ‘dentine’ becomes exposed, revealing small holes called tubules. When you eat something, such as a cold, hot, sweet or sour food, signals rush down these tubules, triggering the nerve inside your tooth. This can result in the instant, short, sharp pain of tooth sensitivity.


As many as 1 in 2 Kiwis say they’ve suffered from sensitive teeth in the last 12 months.* And many may also go to great lengths to create work-arounds for the pain.** These may include: avoiding certain types of food or drink, eating or drinking on one side of their mouth, covering their teeth with their tongue, changing their brushing technique, and wearing a scarf over their mouth in cold weather.

But there is no need to come up with all these ways to cope, as there’s a simple solution: Sensodyne Rapid Relief. Our new Rapid Relief toothpaste range beats sensitivity pain fast and it provides clinically proven relief at 60 just seconds.

†Apply a pea-sized amount to a clean finger-tip and rub gently into each sensitive tooth (Max. twice per day) for 1 minute.


Explaining the science

The unique Sensodyne Rapid Relief formulation is designed for fast relief, with an optimised polymer system that helps the ingredient (stannous fluoride) get to work fast.

This polymer system creates a gel-like scaffold that helps hold the stannous fluoride in place, preventing it from being washed away in the mouth to enable faster blockage of the exposed dentine tubules.

This allows Sensodyne Rapid Relief toothpaste to provide fast relief and long last lasting protection with twice daily brushing, and it also leaves your mouth feeling clean and fresh.

Fast RELIEF and Long-Lasting Protection from Sensitivity pain with twice daily brushing

*Understanding Oral Health Conditions in New Zealand – Kantar TNZ – 15 December 2017
** GSK data on file - January 2017

All the patients featured were encouraged to visit their own dentist as part of their participation in the SENSODYNE Faces of Sensitivity Project and consented and agreed to help SENSODYNE provide educational material for the benefit of raising awareness of what tooth sensitivity is.

What does tooth sensitivity
really feel like?

FIND OUT HOW REAL SENSITIVITY SUFFERERS DESCRIBE THEIR PAIN - AND HOW IT CAN BE TREATED WITH SENSODYNE RAPID RELIEF

People describe the pain of sensitivity in lots of different ways. The sufferers who took part in the latest Sensodyne campaign film described it as a sharp, stabbing pain, like nails running down a blackboard or being stabbed by needles. One thing is clear: it is an intensely unpleasant sensation.

No one likes being in pain. Despite this, sufferers will find other ways to cope with it instead, like avoiding certain food and drinks, drinking through a straw or putting their tongue over their teeth to protect them. While these might help to avoid pain, they may also have a big impact on quality of life.

As part of the Sensodyne campaign film, sufferers explained some of the ways tooth sensitivity impacts on their lives.


All the participants said they avoided the food and drink that they know triggers their sensitivity. Oliver, one of the participants, declared: “I would never in a million years bite into an ice lolly,”² while Juliana confessed: “you have to be quite careful when you are out with friends as you don’t want to trigger it.”³

It’s clear that the pain of sensitivity isn’t something you can ignore.

 

Relief at just 60 seconds*

*Apply a pea-sized amount to a clean finger-tip and rub gently into each sensitive tooth (Max. twice per day) for 1 minute.
 

However, it’s important to get your teeth checked by a dentist if you experience tooth sensitivity pain. A dental professional can identify if there is a more serious cause, but if dentine hypersensitivity is diagnosed, the good news is it’s easy to treat.

To help, Sensodyne has launched new Sensodyne Rapid Relief, which provides sufferers with a fast, simple and effective way to treat their sensitivity. Better still, it offers clinically proven relief at just 60 seconds*, helping beat sensitivity pain fast and delivers ongoing protection** with every brush.

*Apply a pea-sized amount to a clean finger-tip and rub gently into each sensitive tooth (Max. twice per day) for 1 minute.
**With twice daily brushing


Live life to the full

If you’re among the 1 in 2 Kiwis who say they’ve suffered from sensitive teeth in the last 12 months*, new formulation Sensodyne Rapid Relief is the simple solution to sensitive teeth.

So, the next time you wince, or find yourself saying “no” to your favourite foods and drinks in an attempt to avoid the pain of tooth sensitivity, ask yourself if there might be a fast and easy solution.

 

Fast RELIEF and Long-Lasting Protection from Sensitivity pain with twice daily brushing

*Understanding Oral Health Conditions in New Zealand – Kantar TNZ – 15 December 2017

1 Sensodyne Rapid Relief Global Key Messages
2 Do you have to live with sensitivity? campaign chapter film
3 Do you have to live with sensitivity? campaign chapter film

All the patients featured were encouraged to visit their own dentist as part of their participation in the SENSODYNE Faces of Sensitivity Project and consented and agreed to help SENSODYNE provide educational material for the benefit of raising awareness of what tooth sensitivity is.

Go behind the scenes of our new sensitivity film

FIND OUT MORE ABOUT THE TECHNOLOGY ALLOWING SENSODYNE TO GAIN A BETTER UNDERSTANDING OF THE EFFECTS OF TOOTH SENSITIVITY PAIN

Sensitivity is not new, but innovative technology is allowing Sensodyne to get a better understanding of its causes, effects, and how to treat it fast and effectively. The new campaign film from Sensodyne - which you can view by scrolling down and clicking below - shows how cutting-edge filming techniques can pinpoint the exact moment the pain of sensitivity strikes, while advances in science allow us to study sensitivity treatments at a molecular level.

Anyone who has suffered with sensitivity knows that it can be painful, whether it’s a stabbing sensation or a sharp pain, it causes a moment of intense discomfort which shows on your face. The aim of the film is to capture that exact moment to discover its impact and gain a better understanding of the pain of sensitivity.

Director Rod Main is used to filming real people, but the technology he used for the Sensodyne campaign film allows him to get a true close up of sensitivity. To do this the crew used a Phantom Flex4K High Speed Digital Camera that captures over 1,000 frames per second. This means that a moment, which is just a second long, lasts for one or two minutes onscreen. “We could genuinely see the muscles moving and stretching and their face crumpling up to capture that moment of pain”¹, explains Main.

 

Future gazing

Strong magnification is particularly important when it comes to studying sensitivity. Teeth become sensitive when dentine, the softer part of the tooth normally protected by the outer layer of enamel, becomes exposed. This contains tiny, fluid-filled tubes called tubules. When you eat or drink something that is cold, hot, or sweet it can cause this fluid to move and, as the nerve in your tooth reacts to this movement, you feel a twinge of pain.

 

Time for a close up

These tubules are microscopically small. “To put it into perspective human hairs are about 100 micrometres in diameter, but a dentine tubule is about one micrometer, making it 100th the width of a hair”², explains Earl.

By using the very latest techniques and equipment Sensodyne can understand even more about sensitivity and its impact, allowing it to continually come up with better, more effective products. This innovative approach is what helped it create Sensodyne Rapid Relief, with its new formulation it provides clinically proven relief at just 60 seconds* and long-lasting protection with twice daily brushing. It helps beat sensitivity pain fast.

*Apply a pea-sized amount to a clean finger-tip and rub gently into each sensitive tooth (Max. twice per day) for 1 minute.

* GSK data on file - January 2017

1 Rod Main Director Transcript
2 Jonathan Earl, Innovation Director Transcript

The Sensodyne Online Checkup

Do you experience a short, sharp pain when eating or drinking hot or cold foods and drinks? Now’s the time to think about whether it’s caused by tooth sensitivity.

Take the Sensodyne Online Quiz

Sensodyne Repair and Protect Whitening

Sensodyne Repair and Protect Whitening 

Sensodyne Repair and Protect Whitening toothpaste can helps repair vulnerable areas of sensitive teeth. At the same time, it helps your teeth keep their natural whiteness with twice daily brushing.

Forms a protective layer over the sensitive areas of sensitive teeth. Brush twice a day for lasting sensitivity protection.

View the range

Sensodyne Repair and Protect Whitening

The Faces of Sensitivity

A project that’s helping people with sensitive teeth

 

Find out more

For the relief of sensitive teeth. With twice daily brushing. Always read the label. Use only as directed. If symptoms persist see your healthcare professional. Contains Stannous Fluoride.