About Sensodyne

*With twice daily brushing

Discover how our new toothpaste for
sensitive teeth
& gum health works

*With twice daily brushing

If you have sensitive teeth, the first person you should speak to is your dentist.


Sensodyne is the no.1 Brand for sensitive teeth*. Find out more.


*Source IRI [CHANNEL: NZ Grocery & pharmacy, MEASURE: $ sales (local currency), TIME: MAT 31/01/21 in NZ]

Tips to help sensitive teeth and maintain gum health

Visit your Dentist regularly. It is advisable to visit your dentist for regular check ups. In addition to helping you with your daily oral care routine, your dentist may recommend a professional clean to help remove stubborn plaque build up.
Brush twice a day with a toothpaste for sensitive teeth. Swap your regular toothpaste for a daily toothpaste designed for sensitive teeth. Brushing twice daily for 2 minutes with Sensodyne Sensitivity and Gum will also help you maintain your gum health.
Choose a toothbrush designed for sensitive teeth. Regular brushing is the best way to help keep your teeth and gums healthy. However if you brush too frequently or too hard it can lead to loss of enamel and you could also develop receding gums, both of which can cause tooth sensitivity.
Clean in-between your teeth with an interdental cleaner. Cleaning with floss or an interdental brush can help keep your teeth and gums healthy by removing food debris and plaque from in-between your teeth and along the gumline. Ask your dentist for advice on how best to clean in-between your teeth.

Want to learn more about Sensitivity and how to maintain your gum health?

If you experience a short sharp sensation when you eat or drink something cold or hot or when brushing your teeth, you're not alone.

If you have sensitive teeth, you also need to take care of your gums.

Find out more about sensitivity and gum health and why you should take action.